Resume

I am a [relatively] smart, business-minded marketer with extensive experience in design and marketing. I have exceptional collaborative and interpersonal skills and am a dynamic team player. I am well versed in client and vendor relations. I seek out opportunities to develop strategy, focus and fresh ideas. I am comfortable in front of a group and sitting across the table.

Experience

Experience in marketing and design such as:

Print:

• Brochures and Newsletters
• Logos and Business Cards
• Direct Mail
• Outdoor and Booth Display
• Book Covers and Layout

Interactive:

• Email Marketing
• Internet Advertising
• Search Engine Marketing and Optimization
• Web Site and Interface Design
• Social Media

Marketing:

• Marketing Strategy and Campaigns
• Creative Direction
• Product Launch
• Budget Management
• Event Promotion

Professional Experience

Hometown America, Fort Worth, Texas (2007 – Present)
Web Designer
Successfully manage and coordinate all Internet marketing and advertising efforts from concept through completion. Work closely with the marketing team, regional managers and community managers to create vision, concepts and consistently meet deadlines and requirements. Oversee online advertising program that includes display and keyword advertisements. Coordinate with overseas development team to make sure all site modifications are correct and on time. Serve as Internet marketing expert for the various departments of the company. Find ways to improve advertising performance and ROI.

Key Achievements:

• Successfully launched and managed Internet advertisements totally $250,000+ per year.
• Created Internet advertisements and interactive designs for Hometown America's 140 community sites.
• Planned and managed all keyword research, Pay Per Click campaigns and Search Engine Marketing
• Coordinated with a team of programmers to make corrections, revisions and design changes to the company websites.
• Created outdoor advertisements and assist with newspaper and direct mail design.

Christ Church, Fort Worth, Texas (2005 – 2007)
Media Director
Successfully translated concepts into solid marketing campaigns through newspaper advertisements, outdoor, display, internet and direct mail materials. Created design themes for various programs and product launches. Directed the creation of presentations, videos and monthly newsletters. Created marketing standards for various departments including style guides. Consulted various departments when preparing for event launches. Managed all operational, strategic, financial, quote/bid functions relative to marketing.

Key Achievements:

• Directed all advertising and marketing for the four major departments containing more than eighty different programs as well as all general promotions.
• Developed brochures, mailers and promotional pieces from concept through production.
• Coordinated with printers and mail houses from quote/bid through distribution, typically up to 20,000 pieces per campaign.
• Managed the annual marketing and printing budgets.

Alphagraphics, Bedford, Texas (2004 – 2005)
Graphic Designer
Created designs for marketing and collateral materials. Met with clients to assess needs and present concepts. Coordinated with vendors to ensure correct production of four color process printing. Completed all pre-press preparation including plate production. Worked in direct sales with clients such as medical offices and large car dealerships.

Key Achievements:

• Responsible for all graphic design for both in-house and client projects.
• Worked directly with clients to concept and develop designs and campaigns.
• Worked part-time in sales with clients ranging from orthodontists to large automobile dealerships.

7sparks Interactive, Fort Worth, Texas (2003 – Present)
Freelance Creative Director
Develop advertising and designs for clients in industries such as commercial construction, non-profits, personal training, preschool, roofing and staffing firms. Create product designs and develop marketing campaigns for promotion. Coordinate production of interactive, print and direct mail pieces.

Key Achievements:

• Establish trusting relationships with business owners and decision makers.
• Translate client needs into marketing pieces that convey the client's message.
• Work with vendors to complete production and fulfill advertising space.
• Leverage creative ideas to achieve marketing success.

Grace Community, Flower Mound, Texas (2000 – 2003)
Youth Director
Directed all programs, trips and events for middle and senior high students. Recruited and trained leaders and coordinators. Created marketing pieces for direct mail and the Internet. Directed all marketing promotion for middle and senior high programs. Consulted on promotion for community events.

Key Achievements:

• Designed and oversaw production of company website and Intranet.
• Planned and developed promotional campaigns
• Recruited and trained a team of twenty leaders.
• Increased group attendance to nearly three times the national average.

Education Background

Bachelor of Fine Arts – Art Direction
Texas A&M University – Commerce, Commerce, Texas

Bachelor of Science – Youth Ministries
Southwestern University, Waxahachie, Texas

Technical Proficiency

Platforms:
Mac OS X, Windows XP/2000

Applications:
Acrobat, Director, Dreamweaver, Final Cut Pro, Fireworks, Flash, Illustrator, InDesign, Photoshop, Quark Xpress and Microsoft Office